Research and Analytics

To ensure your website serves as an effective tool for boosting sales and promoting your brand, we begin by thoroughly understanding your business:

• Industry Focus: Each industry possesses unique characteristics that influence customer attraction strategies and sales enhancement techniques.
• Target Audience and Segments: Understanding consumer desires enables us to model key interaction scenarios with the site, considering where, when, and under what conditions they engage.
• Sales Geography: Whether your business operates locally, regionally, or globally significantly impacts strategy, as website visitors from different parts of the world may behave differently.
• Organizational Structure: Insight into both market and internal company dynamics is vital since the website is a key business tool.
• Price Segmentation: Marketing strategies for inexpensive versus premium goods or services vary, necessitating consideration of price levels when devising solutions.
• Sales Challenges: Identifying business “bottlenecks” where sales difficulties or customer loss occur enables us to propose tailored solutions.
• Competitive Landscape: Accurately assessing both direct and indirect competitors is crucial, as consumers will inevitably compare your offering with others in the market.
• Future Development Plans: Anticipating future trends ensures that the solution remains relevant and adaptable in the years to come.

Analysis of the current site

We study the functionality, the procedure for processing applications, data from analytics systems, identify advantages and problems.

Finding a solution

We determine the specific objectives that the new website needs to accomplish and devise a strategy to achieve the desired outcomes: whether it involves going through all stages of development, from prototyping to coding implementation, or utilizing a website builder.

We assist in selecting the most suitable platform for your website:

• 1C-Bitrix: A widely used and reliable CMS offering a diverse array of modules to expand functionality, robust security features, and responsive technical support.
• Symfony and Laravel frameworks: Ideal for websites requiring custom functionality, these frameworks offer flexibility and ample opportunities for project evolution.
• Tilda and Webflow builders: While less flexible compared to CMS and frameworks, these platforms offer cost-effectiveness and rapid project implementation.

Design

At this stage, we focus on shaping the concept of the future website. Here’s what needs to be done:

• Formulating a connections diagram or mindmap: This visual representation outlines the project’s structure while considering SEO aspects.
• Developing target audience segments: Understanding the fears and concerns of each segment helps tailor solutions to their needs.
• Creating a Customer Journey Map: This illustrates how users will interact with the product, guiding us in refining user experience.
• Crafting a moodboard: This visual brief captures emotional expectations from the product, ensuring alignment with both studio and client visions.
• Visualizing data: By analyzing data visualization, we gain insights into how the site will address business challenges.
• Creating a prototype: An interactive prototype allows us to map out user behavior scenarios, providing a clear vision of the site’s functionality.
• Documenting project entities: A comprehensive description of all project components streamlines product development and minimizes time spent on iterations.

We kick off the development process with crafting a design concept: our skilled design team, under the guidance of the art director, selects key pages from the prototype and illustrates how the site will look using their expertise.

During the presentation of the concept, we provide insights into the rationale behind the design choices, discussing the techniques and styles employed.

Every project undergoes a bespoke design process, ensuring uniqueness in every aspect. Once the design concept is approved, we proceed to design all other pages, refraining from using off-the-shelf templates to guarantee a distinctive design for your site.

At this stage, we collaborate closely with programmers, seeking their input as consultants to ensure that creative ideas seamlessly transition into code.

In the final phase, we showcase main pages and animations, followed by the preparation of design layouts for developers.

We actively share our project designs on Behance, Dribbble, and our blog, allowing for transparency and inspiration within the design community.